North American International Auto Show
January 10 – 23, 2011
The North American International Auto Show (NAIAS) is an annual auto show held in Detroit, Michigan at Cobo Center. It is among the largest auto shows in North America.
The first auto show was held in Detroit in 1907 at Beller’s Beer Garden at Riverside Park and since then annually except 1943-1952. It was renamed the North American International Auto Show in 1989. Since 1961, it has been held at Cobo Center where it occupies nearly 1 million square feet (93,000 m²) of floor space. The show is particularly important because the Metro Detroit area is the location of the headquarters of the Big Three American automakers, Chrysler, Ford, and General Motors.
The show begins with press preview days, industry preview days and a charity preview event. The charity preview raises money for local children’s charities. In 2004 and 2005, the charity preview attracted 17,500 people at $400 a ticket and raised $7 million in total. 2006 was the sixth consecutive year the charity preview event raised over $6 million. 35,711 tickets were sold for the industry preview representing people from 24 countries in 2005 and 6,897 credentialed press from 63 countries. Over 800,000 attended during the days the show was open to the general public in 2004. It is estimated that the show generates a revenue of over $500 million to the local economy.
The NAIAS is the one of only a few auto shows in the United States sanctioned by the Organisation Internationale des Constructeurs d’Automobiles.
The 2011 show will run from January 10 through January 23:
- January 10-11 – Press preview
- January 12-13 – Industry preview
- January 14 – Charity preview
- January 15-23 – Open to the public